Because your marketing kinda sucks.
Yes, I went there.
Listen, I'm not here to stroke your ego. I'm here to help businesses get their shit together.
I won't hesitate to be straight with you and tell you the things that your employees and peers are too polite to say.
If you're reading this right now, I suspect you have something awesome on your hands, but you're...
All those things stem from the fact that you don't have a focused marketing plan.
Because if you do, you would be able to answer the following questions with swagger.
Who are your customers? What problem are you trying to solve for them? What makes you different from your competitors? How do you capture and nurture leads? What are your KPIs?
Maybe you slayed that mini-quiz like Beyonce does life. (I salute you, Fierce Jr.)
However, if trying to answer those questions induced memories of young pimple-faced you, leaning in for your first kiss, palms sweaty, heart racing, unsure what the heck you're doing...
Don't panic! Just close your eyes and pucker up.
After all, that first kiss wasn't so bad, was it?
Smooches aside, if you're winging your marketing, your business is going to fail.
Let's face it, owning a business in the 21st century can be overwhelming. There are a bajillion tactics out there.
SEO. Content marketing. Facebook. Twitter. Pinterest. Snapchat. Instagram. Email marketing. Google Adwords. Video. Podcasting. Branding.
It's exhausting. It's paralyzing!
At the end of the day, it's hard to know what you should actually focus on. Most people try a little bit of everything, hoping something sticks.
And, even when those tactics don't work, they just keep doing what they're doing. And when something new comes along, they tack it on to their already busy to-do lists.
When it comes to your marketing, it's not how much you do, but WHAT you do that leads to results.
So how do you know what to do? Simple. Put strategy before tactics.
And that's why successful businesses NEED a plan.
ASAP. No excuses. I've heard them all:
Don't sabotage your business. (Call yourself out on that bullshit.) Don't suffocate your baby before it has a chance to breathe. Let it reach its potential. Invest in your marketing.
To get you started, I developed the following course, What to Do & When to Do It: First Steps Towards a Scalable Marketing Plan. It deals with the essential first steps of creating a marketing strategy for your business.
Sign up below. (It's free!)
One year as a social media/community manager at a NYC tech startup.
Three years as the marketing/creative director at Stint Ireland.
Thousands of articles and books consumed. Countless hours watching Mad Men. (Ha!) And years of trial and error.
And it has all led to this.
The creation of my own marketing agency.
To do what I love.
To help businesses strengthen and implement their marketing strategy for long-term growth.
The Customer Acquisition "à La Carte" Services:
For those in the market for a specialist to implement their existing marketing plan.
Through conversion copywriting and content marketing, I'll help you attract prospectives to your website, capture leads on your landing pages, or nurture leads through email marketing campaigns.
Let me know what you need, and I'll deliver.
Project work starting from $300/€275.
The Strategy Sessions:
Extinguish any uncertainty you have about your target market, what makes your business unique, and how you will reach your short-term and long-term goals.
These comprehensive consultations will end with you holding a tangible marketing plan, fully aware of who your customers are, what makes you different from your competitors, and what steps you need to take to grow your business.
Project work starting from $900/€825.
The Holistic Bundle:
Designed to spark sustainable long-term growth for solopreneurs and small businesses.
This package combines strategy ("The Strategy Sessions") with tactics (my "à La Carte" services). We'll hammer out the specifics of the bundle based on your needs.
Project work starting from $750/month.
Full disclosure: I'm constantly struggling with my place in the world. (Typical millennial.)
Why? Because the 9-to-5 life just doesn't appeal to me!
As someone who wants to make a positive impact on the world, I've struggled to reconcile that desire with earning a living.
One day, I took inventory of my skills, and I realized I have superpowers. (Because aren't superpowers just things that you can do that others can't?)
After that, I realized the answer to my dilemma: I have the power to do good, and my dream is to help organizations that make a difference in the world succeed.
There are so many people in the world doing work that matters. There are countless products and services that improve people's lives on a local and global scale.
If that's you, I want to help you. (After all, I'm a kid from Queens. It's my responsibility.)
My fellow superheroes, let's get to work.
To quote Liam Neeson, "what I do have is a very particular set of skills."
In a nutshell, I specialize in...
Copywriting. Content Marketing. Brand Strategy.